Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
by
 
Sennett, Frank

Title
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker

Author
Sennett, Frank

ISBN
9781250017413

Edition
1st ed.

Publication Information
New York : St. Martin's Press, 2012

Physical Description
310 p. ; 24 cm

Abstract
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.

Subject Term
Mason, Andrew, 1981-
 
Groupon (Firm)
 
Coupons (Retail trade)
 
Internet marketing
 
Internet advertising

Subject
Mason, Andrew, 1981-
 
Groupon (Firm)
 
Coupons (Retail trade)
 
Internet marketing
 
Internet advertising

Summary
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.


LibraryItem BarcodeShelf NumberMaterial TypeStatus
Macao Central Library00607523658(73) SenGeneral Collections for LoanFC外文書區